Blue oceans, in contrast, denote all the industries not in existence today. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. All in all, blue ocean strategy is a book worth reading. The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. Her book blue ocean strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. Drawing on more than a decade of new work, kim and mauborgne show you how to move beyond competing, inspire. How to create uncontested market space and make the competition irrelevant by w. Blue ocean strategy is a bad book, but it is not your usual bad book. It is being published in a recordbreaking 46 languages and is a bestseller across five continents, hitting over 300 bestseller lists across the globe. How to create uncontested market space and make the competition irrelevant, w.
To join the free indie business book club, click here. Companies should instead look for new market space and ways to reinvent the industry. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Theyve progressed every year since to 15th in 2005. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Blue ocean strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The book the origin of the terms red and blue oceans comes from blue ocean strategy how to create uncontested market space and make the competition irrelevant. Chan kim and renee mauborgne, professors at insead.
Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Chan kim, 9781625274496, available at book depository with free delivery worldwide. How to create uncontested market space and make the competition irrelevant, a book by professors w. Winner of the best leadership and strategy book of 2017 by 800ceoread. Chan kim and renee mauborgne are both professors of strategy at insead, as well as codirectors of the insead blue ocean strategy institute.
Blue ocean is a slang term for the uncontested market space for an unknown industry or innovation. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Blue ocean strategy including examples and pdf download. Everyday low prices and free delivery on eligible orders. In this article you will learn how to make your competition irrelevant and have sales and profit. This blog article is a overview of some of the key points of the book by w.
According to the blue ocean strategy principles, companies should not only try to compete in existing markets red oceans, but. Aug 28, 20 summary of blue ocean strategy and tools. In contrast, blue ocean refers to all the industries that are not in existent. These are the sources and citations used to research blue ocean strategy. It is based on the view that market boundaries and industry structure are not a given and can be. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy is a book published in 2005 and written by w. Articles related to blue ocean strategy sample article from warc database brands and innovation by jeannoel kapferer, research on warc, the definitive book of branding, september 2014. Qantas the australian way praise for blue ocean strategy. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. These citations may not conform precisely to your selected citation style.
Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. Chan kim and renee mauborgne tackle the central problem facing all businesses. It is being published in a recordbreaking 44 languages and is a w. Renee mauborgne in a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of. Their bestselling book argues you should be focus on creating unique market opportunities, as opposed to constantly battling the competition. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Chan kim and renee mauborgne in their book blue ocean. At the end of the blue ocean strategy book, it can be found various study cases of three american industries automobiles, computers and movie theaters. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of.
Jan 23, 2017 many readers may be familiar with the 2005 global bestselling book blue ocean strategy by professors renee mauborgne and w. The premise of the book is that companies can succeed by creating. In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy, expanded edition book depository. Without it even the best planned strategies purportedly can and will fail.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Comparative of red ocean and blue ocean the first highlighted case from the blue ocean strategy book is the cirque du soleil. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. The article analyzes the value innovation of red collar group in shandong province based on the perspective of blue ocean strategy, using the four actions framework and the strategy canvas as the analysis tools to study the business model. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. Please use this display as a guideline and modify as needed. Many of these tools are also used by six sigma practitioners and proposed by other management theorists. Value innovation strategy competes in an uncontested market space.
One of the first shows was titled we reinvent the circus. Apr 19, 2017 these are the sources and citations used to research blue ocean strategy. You may or may not agree with the central philosophy, but you will be inspired. What is blue ocean strategy about blue ocean strategy. Chan kim and renee mauborgne argue that cutthroat competition results in nothing but a bloody red. Feb, 2018 business expert and coauthor of the worldfamous blue ocean strategy, renee mauborgne, shares her researchbased secrets to success in this interview. Summary of the first four chapters of the international bestseller blue ocean strategy. Sep 09, 2019 blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. In the book, they introduced the concepts of red and.
Feel free to reference or quote up to 75 words of any of our text content in your own blog articles and presentations as long as you abide by the content attribution policy. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy can be found on amazon blue ocean strategy. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Blue ocean strategy globalization, entrepreneurship and. In blue oceans, demand is created rather than fought over. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. According to the blue ocean strategy principles, companies should not only try to compete in existing markets red oceans, but also find. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. This bibliography was generated on cite this for me on wednesday, april 19, 2017.
Harvard business school press, mla citation kim, w. Pdf blue ocean strategy download full pdf book download. Renee mauborgne of insead explains how a landmark idea is evolving. Blue ocean strategy can be applied across sectors or businesses. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. The strategy canvas provides a highly visual tool to help look at future options. The real opportunity is to create blue oceans of uncontested market space. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. We appreciate the help of getting blue ocean concepts in front of more people. How to create uncontested market space and make the competition irrelevant. Chan kim and renee mauborgne in the indie business book club. Download citation blue ocean strategy despite a longterm decline in the. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas.
His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. He is the coauthor, along with renee mauborgne, of the book blue. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. The top 15 strategic management books startup grind. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. In the international bestseller blue ocean strategy, w.
In the opening chapter of the blue ocean strategy book, kim and mauborgne suggest that the only way to beat the competition is to stop trying to beat the competition. Chan kim, of blue ocean strategy, expanded edition 2015. Made by group d of the minor global trendwatching 2015. A milestone work that overturns the customary pondering system, this top of the line business book diagrams an intense new way of winning whats to come. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. There youll find all the resources you needfrom ideas in practice and. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. To be used as a quick reference of the concepts and tools. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. The structure can be created or recreated by the steps taken by players in the market.
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